{"product_id":"red-yellow-kalamkari-cotton-saree","title":"HANDBLOCK MACHILIPATNAM KALAMKARI COTTON SAREE","description":"\u003cp\u003eAn ancient Indian art which is believed to have originated about 3000 years ago and literally meaning\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ePen-Work, Kalamkari is the manifestation of the art of story telling on fabric. Having come into existence as a religious tapsetry, the Kalamkari fabric was used as a supplement to mural paintings around the sanctum and corridors of the temples. With time the Kalamkari art developed into two distinct styles, the Srikalahasti style and Machilipatnam style named after the town they were practised and produced in. Owing to high demand and commercialisation, the Machilipatnam style developed into Kalamkari where the motifs are essentially printed with hand-carved traditional blocks with intricate detailing painted by hands. When you own this, you not only own a neevi, but also an art which involves 23 natural processes in its making.\u003c\/p\u003e\n\u003cdiv dir=\"auto\"\u003eMaterial : Cotton\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eBlouse: Yes (0.8 Mtrs)\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\n\u003cspan\u003e*\u003c\/span\u003e\u003cstrong\u003e(The Blouse worn in the images is only for styling purposes)\u003c\/strong\u003e\u003cspan\u003e*\u003c\/span\u003e  \u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003ePico\/Edging has been done on both the ends of the saree.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cstrong\u003eDisclaimer :\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e1. We try to stay as accurate to the original colours as possible without using any sort of filters. However, due to different screen calibrations and photography colours may vary slightly from the pictures.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e2. Characteristic imperfections (making your saree unique to your possession) associated with handweaving may be observed and colours may fade or bleed slightly due to the traditional use of vegetable dyeing  process employed.\u003c\/div\u003e","brand":"Neevi by Ridhima","offers":[{"title":"Default Title","offer_id":32306410160260,"sku":"SKU-MK010","price":2107.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0336\/6056\/7684\/files\/Image_41_381657cf-ca2e-441a-97cc-cb6c9ca53922.jpg?v=1792423238","url":"https:\/\/neevibyridhima.com\/products\/red-yellow-kalamkari-cotton-saree","provider":"Neevi by Ridhima","version":"1.0","type":"link"}